Experts say if something works the first time, you should do it six more times. We couldn’t agree more.
Following success in New York last fall with partner organization City Harvest, we reintroduced the One Groupon, One Meal campaign—this time in five new markets, in addition to New York. The campaign ran from March 19-April 1, 2014, and resulted more than 200,000 meals donated to help people experiencing hunger.
Just as in the first run of the campaign, Groupon donated a meal for every food and drink Groupon purchased in each participating market. Proceeds from the campaign are going to support a major food bank in each local market, including:
- New York’s City Harvest
- DC’s Central Kitchen
- Atlanta’s Community Food Bank
- Greater Chicago Food Depository
- Phoenix’s St. Mary’s Food Bank Alliance
- San Francisco-Marin Food Bank
In addition to receiving proceeds from the OGOM campaign, each food bank was also featured in a Groupon Grassroots campaign for those who wished to give directly or make a donation in addition to their food and drink contribution.
“We’re proud to partner with six amazing hunger organizations across the country for the two week-long One Groupon, One Meal campaign, aiming to fund tens of thousands of meals,” said Kyle Klatt, Program Manager, Groupon Grassroots and Cause Marketing at Groupon. “Groupon Grassroots is committed to help build and support the communities around our thousands of local merchants.”
Click here to read about the launch of our One Groupon, One Meal campaign in back in October, 2013.