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Sprouting stories into action

Groupon Grassroots tells the tale of like-minded individuals coming together to make something big happen. This is where you can check out featured projects, posts from our community partners, recommended books that inspire, and other tales that illustrate the power of our collective action to improve the communities we share.

Successful Expansion of One Groupon, One Meal Campaign

Posted in Featured Post on April 11th, 2014 by | No comments.

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Experts say if something works the first time, you should do it six more times. We couldn’t agree more.

Following success in New York last fall with partner organization City Harvest, we reintroduced the One Groupon, One Meal campaign—this time in five new markets, in addition to New York. The campaign ran from March 19-April 1, 2014, and resulted more than 200,000 meals donated to help people experiencing hunger.

Just as in the first run of the campaign, Groupon donated a meal for every food and drink Groupon purchased in each participating market. Proceeds from the campaign are going to support a major food bank in each local market, including:

  • New York’s City Harvest
  • DC’s Central Kitchen
  • Atlanta’s Community Food Bank
  • Greater Chicago Food Depository
  • Phoenix’s St. Mary’s Food Bank Alliance
  • San Francisco-Marin Food Bank

In addition to receiving proceeds from the OGOM campaign, each food bank was also featured in a Groupon Grassroots campaign for those who wished to give directly or make a donation in addition to their food and drink contribution.

“We’re proud to partner with six amazing hunger organizations across the country for the two week-long One Groupon, One Meal campaign, aiming to fund tens of thousands of meals,” said Kyle Klatt, Program Manager, Groupon Grassroots and Cause Marketing at Groupon. “Groupon Grassroots is committed to help build and support the communities around our thousands of local merchants.”

Click here to read about the launch of our One Groupon, One Meal campaign in back in October, 2013.

An Update from Cure Violence

Posted in Project Impact Update on December 31st, 2013 by | No comments.

The following post is a project update from Anna Holcombe, Campaign Organizer, and the Cure Violence Grassroots campaign that raised $4,008 to help Violence Interrupters curb neighborhood violence around the country by detecting and mediating potentially lethal conflicts.

National – The Groupon Grassroots community recently came together in a big way to advance the mission of Cure Violence. A critical part of the organization’s success in stopping killings and potentially lethal shootings in urban neighborhoods is due to the comprehensive training received by our Violence Interrupters and Outreach Workers.

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An Update from Save-A-Suit

Posted in Project Impact Update on December 31st, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the Save-A-Suit Grassroots campaigns that raised $690 in Los Angeles, $500 in New York, $852 in Chicago, and $510 in Fairfield County to provide business suits for male and female college graduates and veterans who need professional attire for job interviews.

Los Angeles, New York, Chicago, and Fairfield County – Groupon Grassroots had an amazing team to work with. Thanks to three previous Groupon campaigns, we were able to ship suits to veterans in need in Los Angeles, Chicago, and Fairfield County. This would not have been possible without Groupon’s help. At the time, we had a waiting list of several unemployed veterans in these areas.

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An Update from HOBY California

Posted in Project Impact Update on December 31st, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the HOBY California Grassroots campaign that raised $930 to send youth from low-income schools to a leadership seminar where they’ll learn problem-solving and other skills.

Los Angeles – HOBY California’s mission is to inspire and develop our local community of youth and volunteers to lead a life dedicated to leadership, service, and innovation. Our vision is to motivate and empower individuals to make a positive difference within our society through effective and compassionate leadership. We achieve this through annual leadership seminars for high-school sophomores.

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Making the Donation That’s Right for You

Posted in Featured Post on December 19th, 2013 by | No comments.

Did you know the average person makes 24% of their annual donations between Thanksgiving and New Year’s? (Center on Philanthropy) So, chances are you or your business is considering your year-end giving right now. But choosing where to give your money can be daunting. There are a few simple things you can do though that will dramatically help you as you choose how to donate your money.

1. Ask yourself what you want to invest in

We often forget that philanthropy is in fact investing in something or someone. It’s investing in graduation for an at-risk youth, a shelter for someone with no home, a world free of disease or infused with art. So the first thing you should ask yourself when making a philanthropic gift is, what do you want to invest in? What change in the world do you want to put your money toward?

2. Do some research

Just like you wouldn’t invest in a new business venture without doing some research, you shouldn’t give blindly either. After having chosen what outcomes you want to invest in (i.e. graduation for at-risk youth), spend some time learning what types of programs really work. This can be as simple as spending some time on Google or as involved as working with experts in the field.

3. Find out who’s offering the best program in which to invest 

Just like you wouldn’t go to the grocery store for a computer or Banana Republic for the latest J. K. Rowling novel, you have to make sure you’re going to the right provider for what you want to support. Before making a donation, explore the organization’s website or annual report and look at their programs. Is it offering the kinds of programs and services you learned are effective? What evidence can they provide that their programs are effective at delivering the outcome that you want to see?

4. Employ some due diligence

Check in with organizations like Charity Navigator or GuideStar to make sure that the organization is financially transparent. While many of these rating organizations publish the overhead ratio (how much money is spent on overhead versus programs), even these rating organizations are realizing how little that tells you about a nonprofit. The big thing to look for is whether the organization is fiscally sound.

We hope these tips let you give with more confidence this season!

An Update from Corner Farm Chicago

Posted in Project Impact Update on December 13th, 2013 by | No comments.

The following post is a project update from Anna Holcombe, Campaign Organizer, and the Corner Farm Chicago Grassroots campaign that raised $3,060 to replace aging wood in garden beds, build an irrigation system, and add nutrients to the soil in a Logan Square community garden.

Chicago – Thanks to the generosity of our backers, we were able to completely reorganize and rebuild our space at Altgeld Sawyer Corner Farm. We replaced and repaired aging beds, reconfigured the farm to take advantage of sunlight pattens, and installed better systems to help manage watering the farm. We also purchased soil amendments to improve our growing spaces and introduce more organic material into our beds.
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An Update from Texas Alaskan Malamute Rescue

Posted in Project Impact Update on December 13th, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the Texas Alaskan Malamute Rescue Grassroots campaign that raised $550 to provide one month of boarding for a rescued alaskan malamute, including bathing, grooming, and veterinary care.

Houston – The $10 for TAMR to Help Us Do it Again campaign was successful last August. Adoption fees simply do not cover the high cost of rescue. Our campaign was created on if 50 people can donate $10, then Texas Alaskan Malamute Rescue (TAMR) can provide one month of care for a rescued alaskan malamute.
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An Update from Chilren Sports International

Posted in Project Impact Update on December 13th, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the Children Sports International Grassroots campaign that raised $430 to provide sports training and equipment to underserved youth working with local volunteers to build confidence and physical fitness.

Los Angeles – Plank walks, bear crawls, BOSU squats, you name it—these kids enjoy a challenging workout. Making fitness fun is what Children Sports International provides to underserved communities of Los Angeles.
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An Update from DonorsChoose.org

Posted in Project Impact Update on December 13th, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the DonorsChoose.org Grassroots campaign that raised $152,930 to receive online credit that they use to fund schoolteachers’ projects through DonorsChoose.org.

National – By donating $10 to this Grassroots campaign, 4,965 donors received a $20 online credit to use on DonorsChoose.org, thanks to matching donations from an anonymous donor. Groupon customers then used their online credit on the DonorsChoose.org website to fund a project of their choice.
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An Update from Youth Rally Committee

Posted in Project Impact Update on December 13th, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the Youth Rally Committee Grassroots campaign that raised $1,770 to fund a trip where youth with bowel and bladder disorders can learn about sci-fi and music, and experience medical independence.

Seattle – Last July, 126 children and teens living with various chronic illness and congenital birth defects from all over the United States (and a few more from abroad) gathered together in Seattle, Washington, for a once-in-a-lifetime experience at the 2013 Youth Rally. There, these youth were hosted for five nights at the University of Washington campus by the Youth Rally Committee, Inc., joined by more than 70 volunteer counselors (who live with similar diseases and conditions) and specialty nurses.
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An Update from Raise5

Posted in Project Impact Update on December 6th, 2013 by | No comments.

The following post is a project update from Anna Holcombe, Campaign Organizer, and the Raise5 Grassroots campaign that raised $144 to lists services for sale, with all proceeds going toward a nonprofit of the seller’s choice.

Austin – We were honored to be chosen by Groupon to run a Grassroots campaign.

Before the launch of our Grassroots campaign, we had just graduated from a four-month-long social-enterprise boot camp, the Impact Engine, based in Chicago. At the time we were looking for a marketing/outreach opportunity to help validate our business model on a grander scale.

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An Update from Dance Daze in Schools

Posted in Project Impact Update on December 6th, 2013 by | No comments.

The following post is a project update from Nick Gauna, Campaign Organizer, and the Dance Daze in Schools Grassroots campaign that raised $320 to fund an eight-week dance class for children at a local school during which interns teach styles such as Latin, ballet, and hip hop.

San Francisco – Dance Daze in Schools was grateful for the opportunity to fundraise to bring a high-quality free dance program to children who might not be able to experience formal dance classes otherwise. We were happy to partner with two students from San Domenico School in San Anselmo, California, who shared our vision.
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